SEO Website Evaluation:

The purpose of the SEO website evaluation is to give both the client, and our team, a clear understanding as to the current state of the website and it's search engine friendliness. At this point we also evaluate the efficiency of any existing SEO methods applied in the past. At the conclusion of the Website SEO Evaluation, we present you with a detailed website evaluation, covering all aspects of the existing website, including: content, structure, inbound and outgoing link relevance, key SEO elements and usability. This stage of the Full Serve SEO process is integral to the development of a SEO campaign.

SEO Benchmarking:

When embarking on a SEO project, it's extremely important to have a reference point. During the SEO Benchmarking phase we examine the current trends of website users, existing strong key phrases and referring sites, as well as overall traffic results. A well established benchmark also makes tracking the progress and success of the SEO campaign simpler.

Competition Analysis:

The Competition Analysis is a detailed study of the SEO techniques, practices, META data and the link popularity of existing online competitors. This phase is an excellent starting point to the keywords research process. By defining the link partners and the keywords of your competitors, we are able to map a SEO strategy for improving link popularity and ranking of your website.

Keyword Research:

Believed to be the most crucial element of any SEO campaign, the Keyword Research phase helps define which words and phrases are most likely to generate the desired results. At this stage the SEO consultant will work with you in order to identify the keywords and phrases that will generate the highest quality traffic. In most cases, Sponsored Search campaigns will be used to gauge the efficiency of the selected key phrases. We make sure that you rank high for the keywords and phrases that are relevant for your business.

Website Architecture Analysis and Structural Code Revisions:

The search engine friendliness of a website is strongly determined by the structure and means in which it was coded. Code errors, incorrect use of tags, mislabeled images, messy URL's and missing or incorrect use of META data are all factors that will hinder the ranking of your website. At this stage of the SEO process we analyze and make adjustment to the website structure, navigation, and code.
The stage of the SEO campaign is constantly revisited in order to keep ahead of competitors and in tune with trends and user behaviour.

SEO Copy writing:

The website content determines it's relevance to the nature of the business. Keyword prominence, keyword frequency, word count, key phrase placement and code to text ratios are just a few of the many factors that need to be considered while writing content for search engines. Finding a balance between writing for search engines and users is the key to relevant content.

Increasing Link Popularity and Relevant Link Building:

Algorithms used by Search Engines give a lot of importance to both the quality and the relevance of inbound links to your website. Simply put, the more quality inbound links are pointing to a website, the better it is for search engine ranking. Though it may sound simple, this is one of the most meticulous stages of the SEO process.The SEO consultant will help you improve your link popularity in your relevant business category with the use of social networking outlets, widgets, relevant link exchanges and other key methods.

Monthly SEO Reports:

Search Engine Optimization is an ongoing process, and marinating consistent search engine ranking is just as important as obtaining it. For the duration of the SEO campaign we provide all our clients with detailed reports and analytics outlining the progress.